Privacy & Security

Don’t worry we have you covered & we only do what is right for you.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from thelifetaste.com (the “Site”). 

Personal information we collect 
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

How do we use your personal information? 
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

Shopify
We host our store on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. All your data is stored through Shopify's data storage, databases and the general Shopify application. All data is stored behind a firewall on a secure server. 

You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Payment:
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).

Third Party Services
We will not disclose any of your information to any third parties except in a situation where it is part of providing a service to you. This includes arranging for a product to be sent to you, carrying out security checks and for the purposes of customer research or when you have given us permission to do so. 

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies, so you can understand the manner in which your personal information will be handled by these providers.

Please do remember that certain providers may be in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. Please see below for a list of Third Party Services we use and a direct link to their privacy policy page.

Paypal - https://www.paypal.com/en/webapps/mpp/ua/privacy-full

Klayivo - https://www.klaviyo.com/privacy

Zendesk - https://www.zendesk.co.uk/company/customers-partners/privacy-policy/

Amazon Payments - https://pay.amazon.com/uk/help/201751600

Unidays - https://www.myunidays.com/GB/en-GB/privacy-policy

Student Beans - https://www.studentbeans.com/uk/info/privacy

Wufoo - https://www.wufoo.com/privacy/2016-01-18/

AWIN - https://www.awin.com/gb/legal/privacy-policy

Hotjar - https://www.hotjar.com/privacy

Mail Chimp - https://mailchimp.com/legal/privacy/

Google Analytics - https://policies.google.com/privacy

Facebook - https://www.facebook.com/full_data_use_policy

Youtube - https://support.google.com/youtube/answer/7671399?hl=en

Instagram - https://help.instagram.com/155833707900388

Pinterest - https://help.instagram.com/155833707900388

Twitter - https://twitter.com/en/privacy

Yotpo - https://www.yotpo.com/privacy-policy/

Loyalty Lion - https://loyaltylion.com/privacy

Doddle - https://doodle.com/privacy-policy

Torque - https://www.torque.eu/privacy-and-cookies-policy/

Hermes – https://www.myhermes.co.uk/privacy-policy.html

OCS – https://www.ocsworldwide.co.uk/GDPR/OCS_Privacy_Notice.pdf

Okendo - https://www.okendo.io/privacy-policy/

Nosto - https://www.nosto.com/terms/dpa/

HubBox - https://www.hub-box.com/privacy-policy/

Social Media
We love to see what our customers are using and keep in contact with you guys! We recognise that social media offers a platform for our company to perform marketing, stay connected with customers and build our profile online.

If you interact with us on social media, you are consenting and allowing us to interact with you.  An interaction can be defined as liking or following our SM accounts, commenting or tagging us in photos or post and sharing our content via liking or retweeting.  From this interaction, we may collect data that will help enhance your experience with us in the future.

If you tag us in a photograph that we rate, you may be lucky enough for us to share it across our SM accounts - organic or paid.  By interacting with us, you are consenting that we can use images or comments royalty free without limitation.  If you are unhappy with us sharing your comments or images, please do let us know and we will stop.

Do not track 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.  

Data retention 
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

Changes 
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Contact us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us using our CONTACT FORM.


The Life Taste 
[Re: Privacy Compliance Officer]